There’s a new wave of magazines for kids around. I picked up bright, eye-catching copies of Anorak and Okido recently. They’re both crammed full of things to make, do, draw, colour, eat and read/get your parents to read to you. These two independently produced mags are refreshingly free of any TV series spin offs or licensed characters. Okido is completely advert free. Anorak which is the same price with twice as many pages has lot of ads, but they’re aimed at parents rather than kids themselves and there’s several competitions with good prizes, so that kind of balances things out. Neither is overtly educational, worthy or preachy, and they don’t even say “After you’ve finished enjoying this magazine please recycle it”. Perhaps kids just recycle things automatically these days? I prefer the clearer layout of Okido, which is aimed at ages 2-7. Anorak is aimed at older children, more like 6-11, and at times gets a bit too illustratory (artists not software) for my liking (sorry Rob). Beware: there’s a photo-strip story in Anorak about a stuffed toy bear pissing himself with excitement!
Anorak – £3.50; www.anorak-magazine.com
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